Advertising across Xiaomi's own device surfaces — the app store, browser, themes and system apps — reaching its global handset install base. Chinese company; the inventory is its own hardware, not the open web.
How to buy
Self-serviceManaged service
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Ad spots
8 ad spots, with formats, rates and how each is bought.
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Channels
Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
Web
Xiaomi app splashXiaomi feed native
App
Lock ScreenMi Ads performance campaigns (GetApps, Mi Browser, Mi Video, Mi Music)OOBE (Xiaomi PAI)PUSHSplash (brand splash screen)Xiaomi app store listing
Local editions
The same brand in another market, usually with its own sales team and rate card. Which edition you buy is a real decision.
JapanSimilar to Xiaomi Ads
