Mobile advertising platform. You log into AXON Ads Manager and buy against a performance goal — a return on ad spend, a cost per install, per purchaser or per lead — never a CPM. What you buy is other apps' inventory: AppLovin sold all ten of its own game studios to Tripledot in June 2025 and owns no properties of its own. The same company runs the sell side too (MAX mediation and its exchange), which is why 450 publishers name it in their ads.txt.
How to buy
Self-service
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Ad spots
4 ad spots, with formats, rates and how each is bought.
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Channels
Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
App
AppLovin Ads (AXON Ads Manager)AppLovin bannerAppLovin interstitialAppLovin rewarded video
Similar to AppLovin Ads
