Corporate history
Companies that became part of AppLovin Ads through acquisitions and mergers, from the reports that confirmed them.
- AppLovin acquired WurlApril 2022Source
- AppLovin acquired AppLovin AdsJanuary 2022Source
9 figures on this publisher, on traffic, authority, reach and markets.
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Best for
App installsGamingHigh
App installsAny industryMedium
How to buy
1 buying option, with the steps, what each takes and the minimum spend.
Self-service
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In the news
Acquisition
Market exit
Renamed
Jun 22, 2026
AppLovin opens self-serve ads to any business, drops referral requirement
Channels
Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.
App
Categories
Similar to AppLovin Ads
