AppLovin opens self-serve ads to any business, drops referral requirement
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Any advertiser can now sign up for AppLovin Ads without a referral code, after AppLovin renamed its self-serve platform from Axon and opened it broadly.
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AppLovin opened its self-serve ad platform to all advertisers after eight months of referral-only access that began in October 2025.
AppLovin sells its games business to become ad-only
Publishers and advertisers dealing with AppLovin will now interact with a company focused solely on advertising, after it sold its mobile games business to Tripledot Studios.
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The MoPub platform, including network mediation, Advanced Bidding and Marketplace, sunset on March 31, 2022; AppLovin moved MoPub customers to AppLovin MAX.
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AppLovin announced its acquisition of mobile games company Machine Zone on 14 May 2020.
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