Closed
March 2022Source
Corporate history
Companies that became part of AppLovin Ads through acquisitions and mergers, from the reports that confirmed them.
- Acquired by AppLovinJanuary 2022Source
Profile
TierMid-market (1,000+) · Specialist
SpecialtyIn-app · Performance · Full stack (SSP and DSP)
OwnsOwn DSP · Own SSP · Own ad spots
Identity solutionsUID2
Best forApp installs · Gaming
MeasurementAdvanced: attribution and lift
AIAI creative
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · PubMatic · Magnite
Access
AccessSelf-serve account
Minimum spendNot published
Running campaigns
Campaign controlsBid strategy
Creative and traffickingDynamic creative · Rich media · File specs
TrackingPixels · Conversions API · Attribution model · Click-through window · View-through window
Support and reportingAccount manager · Support · Reporting delay · Documentation and training · Reporting API · Pay after the campaign
What you buy
FormatsVideo · In-app
Ad spotsAppLovin Ads (AXON Ads Manager) · AppLovin interstitial · AppLovin rewarded video · AppLovin bannerSee ad spots →
Reach
publishers1,570
Direct share77%
Confirmed by the exchange94 / 1,215
Publisher countries
Japan137
United States104
Indonesia72
India53
Thailand53
South Korea43+61 more
Japan137 United States104 Indonesia72 India53 Thailand53 South Korea43+61 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Median publisher rank#95,246
Ad spot score55 / 100 · #252 of 1,179
Best for
App installsGamingHigh
Online salesAny industryMedium
How to place an ad
How to open an account here, what it takes and the minimum spend.
As an SSP: DSPs that buy through AppLovin Ads
2 DSPs
Exchanges selling the same publishers as AppLovin Ads
8 exchanges
Publishers AppLovin Ads can sell
Which publishers this platform can sell, largest first.
