Closed
March 2022Source
Corporate history
Companies that became part of AppLovin Ads through acquisitions and mergers, from the reports that confirmed them.
- Acquired by AppLovinJanuary 2022Source
Profile
TierLong tail (under 1,000) · Specialist
SpecialtyIn-app · Performance · Full stack (SSP and DSP)
OwnsIts own DSP · Its own SSP · Its own ad spots
Identity solutionsUID2
Best forApp installs · Gaming
MeasurementAdvanced: attribution and lift
AIAI creative
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · PubMatic · Magnite
Access
How you get inSelf-serve account
Minimum spendNot published
Running campaigns
Campaign controlsBid strategy
Creative and traffickingDynamic creative · Rich media · File specs
TrackingPixels · Conversions API · Attribution model · Click-through window · View-through window
Support and reportingAccount manager · Support · Reporting delay · Documentation and training · Reporting API · Pay after the campaign
What you buy
FormatsVideo · In-app
Ad spotsAppLovin Ads (AXON Ads Manager) · AppLovin interstitial · AppLovin rewarded video · AppLovin bannerSee its ad spots →
Reach
publishers569
Direct share72%
Confirmed by the exchange52 / 410
Where its publishers are
United States82
Japan70
Indonesia42
India35
Thailand35
South Korea26+44 more
United States82 Japan70 Indonesia42 India35 Thailand35 South Korea26+44 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Median publisher rank#62,079
Supply score52 / 100 · #328 of 1,175
Best for
App installsGamingHigh
Online salesAny industryMedium
How to buy
How to open an account here, what it takes and the minimum spend.
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