Profile
TierMid-market (1,000+)
SpecialtyNative · Performance · Brand · Full stack (SSP and DSP) · Open web
OwnsIts own DSP · Its own SSP · Its own ad spots
MeasurementAdvanced: attribution and lift
AIAI bidding · Agentic buying · AI creative · Predictive audiences · Generative AI setup
StrengthsAI bidding · Self-serve account · Works with your ad server
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · Magnite · PubMatic
Access
How you get inSelf-serve account
Minimum spendNot published
Running campaigns
Campaign controlsBid strategy · Forecast · Optimisation
Creative and traffickingDynamic creative · Rich media · Campaign Manager 360 (CM360)
TrackingPixels · Server-side tracking · Attribution model
Audience dataFirst-party audiences · Lookalikes · Third-party data
Deals and supplyBlock list
Support and reportingAccount manager · Support · Reporting delay · Documentation and training · Reporting API · Pay after the campaign
What you buy
FormatsDisplay · Video · Native
Ad spotsTaboola recommendation widget · Taboola feed placement · RealizeSee its ad spots →
Reach
publishers3,577
Direct share94%
Confirmed by the exchange1,110 / 3,380
Japan
United States
Italy
France
Brazil
IndiaNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.2%
Median publisher rank#152,595
Exclusive ad spots17 (0%)
Supply score74 / 100 · #7 of 1,175
Best for
Brand awarenessFinanceMedium
ConsiderationAny industryMedium
Lead generationAny industryMedium
Online salesAny industryMedium
How to buy
How to open an account here, what it takes and the minimum spend.
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In the news
Launched
Jun 16, 2026
Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots, and Virtual Assistants, Powered by the Monetization Behind DeeperDive, One of the Fastest-Growing AI Answer Engines