News

Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi

Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers. Terms of the deal include a cash component and potential earnout provisions tied to publisher revenue, valuing Dianomi at somewhere between 19 million pounds and 27 million pounds (roughly $25 million to […]

AcquisitionGlobalTaboolaDianomi3 weeks ago

Taboola places content discovery ad units across Goal.com

Taboola's content discovery and audience-engagement widgets are now running on Goal.com, extending Taboola's advertiser network across one of the largest football sites.

Taboola→Goal.com

LaunchedWeb · Inventory integrationGlobalTaboola4 weeks ago

Taboola opens ad monetisation to AI answer engines and chatbots

Generative AI answer engines and chatbots can now monetise with ads through Taboola's DeeperDive-powered ad platform, newly opened to outside AI companies.

Generative AI companies→Taboola

LaunchedAI assistants · Inventory integrationGlobalTaboola4 months ago

Taboola Launches Ad Platform for AI Answer Engines, Conversational AI Offerings, Chatbots, and Virtual Assistants, Powered by the Monetization Behind DeeperDive, One of the Fastest-Growing AI Answer Engines

LaunchedGlobalTaboola4 months ago

Taboola expands DeeperDive into an ad network for AI apps and agents

The company sees a larger opportunity in powering advertising across conversational experiences.

LaunchedGlobalTaboola4 months ago

Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI

Taboola, a global leader in delivering performance at scale for advertisers, today (13th May, 2026) announced new research highlighting growing advertiser adoption of AI-powered solutions and increasing interest in applying these capabilities beyond walled gardens. While agentic AI has driven strong […]

UpdateGlobalTaboola5 months ago

Taboola Launches Realize+

Taboola, a global leader in delivering performance at scale for advertisers, announced the launch of Realize+, the next phase of Taboola’s performance marketing platform, Realize. Realize+ is an agentic system that helps performance marketers unlock more conversions beyond search and social. […]

LaunchedGlobalTaboola5 months ago

Taboola launched Realize+, an agentic AI system that turns advertiser goals into outcomes, and opened its platform to Claude Skills. Realize+ had spent several months in beta with phase 2 expanding in Q2.

LaunchedGlobalTaboola6 months ago

Taboola Names Krishan Bhatia as Chief Business Officer; Amazon Ads & NBCUniversal Veteran to Lead Global Sales & Partnerships

Taboola announced the expansion of its leadership team with the hiring of Krishan Bhatia as chief business officer. Bhatia will lead global sales and partnerships for Taboola, with a focus on driving revenue growth across Taboola’s entire product portfolio, which includes its Realize performance […]

UpdateGlobalTaboolaAmazon AdsNBC Universal7 months ago

Taboola and Paramount extend CTV performance to the open web

SMB advertisers can now buy Paramount's CTV inventory extended across Taboola's open web network through the beta Performance Multiplier in Paramount Ads Manager.

Taboola→Paramount Advertising

LaunchedCTV · Distribution dealGlobalTaboolaParamount+12 months ago

Taboola partners with JOE Media Group to boost engagement and revenue

Publisher JOE Media Group can now grow ad revenue and engagement using Taboola's performance advertising technology.

Taboola→JOE Media Group

LaunchedWeb · Inventory integrationGlobalTaboola1 year ago

Taboola Realize Drives Performance Outcomes for Advertisers Such as Tripadvisor, Philips Home Appliances & Ovo Energy

Taboola, a global leader in delivering performance at scale for advertisers, announced continued adoption for Realize, its industry-first platform that specialises only in performance outcomes at scale beyond search and social. Taboola continues to bolster Realize with new Generative AI features […]

UpdateGlobalTaboolaTripadvisorOvo Energy1 year ago

Taboola's DeeperDive AI answer engine launches on Gannett, Independent

Publishers Gannett/USA TODAY Network and The Independent are the first to deploy Taboola's new DeeperDive generative-AI answer engine on their sites, in the US and UK respectively.

Taboola→Gannett, USA TODAY Network, The Independent

LaunchedWeb · Distribution dealGlobalTaboolaGannettThe IndependentUSA TODAY Network1 year ago

Taboola Expands Partnership with Gannett to Bolster Realize Offering, Empowering Performance Advertisers to Connect with Consumers Across Entirety of Gannett Properties

Gannett→Taboola

UpdateWeb · Inventory integrationGlobalTaboolaGannett1 year ago

Taboola Reaches 10 Years in Serving Advertising on Microsoft Properties Including MSN, Edge Browsers and Windows Experiences; Taboola Now Serves Advertising Across Microsoft Productivity Suite, Including Outlook Mail and Office 365

Taboola→Microsoft Ads

UpdateWeb · Distribution dealGlobalTaboolaMicrosoft Ads2 years ago

Taboola marked ten years serving advertising on select Microsoft properties and said it had deepened the relationship further.

LaunchedGlobalTaboolaMicrosoft Ads2 years ago

Taboola launches Realize, a performance advertising platform that extends beyond its native recommendation widgets to display and OEM inventory.

LaunchedGlobalTaboola2 years ago

Taboola Expands Beyond Native Ads with Realize, New Technology Platform Allows Taboola to Serve the Entire Performance Advertising Market, Delivering Outcomes at Scale Beyond Search and Social; Customers Include Babbel, eToro and More

LaunchedGlobalTaboola2 years ago

Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to “Talk to Abby” to Start and Manage Every Aspect of Advertising Campaigns

LaunchedGlobalTaboola2 years ago

Taboola completed its acquisition of Gravity R&D, advancing AI SmartBid and e-commerce personalisation.

Taboola→Gravity R&D

AcquisitionProgrammatic · AcquisitionGlobalTaboola4 years ago

Taboola completed its $800m acquisition of Connexity on 1 September 2021. Connexity had itself acquired the publisher affiliate network Skimlinks in May 2020, so both now sit inside Taboola.

AcquisitionGlobalTaboolaConnexity5 years ago

Taboola announced the acquisition of Connexity, bringing personalised e-commerce recommendations to the open web. It was Taboola's fifth acquisition and added over 200 people, taking headcount to approximately 1,600.

AcquisitionGlobalTaboolaConnexity5 years ago

Skimlinks Launches New Solutions to Give Publishers Total Control Over Optimizing Commerce Revenue Ahead of Holiday Season

Skimlinks, a Connexity company, has unveiled its latest product – Dynamic Link Optimization – which offers publishers full control over which affiliate links they optimize as the crucial holiday season approaches. The product resolves the longstanding affiliate industry-wide problems of Out of Stock, 404 Pages and Inactive Merchants. “At any given time an average of […]

LaunchedGlobalTaboola6 years ago

Skimlinks and Impact Strengthen Partnerships by Enhancing Advertisers’ Ability to Measure Performance and Better Reward Publishers

Skimlinks, the leading commerce content platform, announced they have further integrated with Impact, the global leader in partnership automation. Additional publisher-level granularity in reporting and commissioning will provide increased transparency for Impact’s advertisers and the flexibility to create more bespoke rates for Skimlinks publishers. Transparency is a key element to creating strong partnerships and Impact […]

Skimlinks→Impact→advertisers

LaunchedMeasurement · Measurement integrationGlobalTaboola7 years ago

Skimlinks launches automated affiliate links for AMP

The UK-based firm says this is the first such automated solution for affiliate links on AMP pages.

LaunchedGlobalTaboola8 years ago

Skimlinks Unveils SaaS Model, Offering New Opportunities for Publishers to Monetize Commerce Content

In an expansion from its core technology, Skimlinks’ new platform model and corresponding applications provide publishers with an expansive variety of options for evolving content monetization programs NEW YORK & LONDON – Skimlinks, the leading commerce content monetization platform, announced the launch of a SaaS model alongside its revenue share model to allow large publishers […]

LaunchedGlobalTaboola8 years ago

Skimlinks Announces Global Data Partnership with Eyeota and Launches APAC Expansion

LONDON: Skimlinks, the leading content monetization platform, has signed a global partnership with Eyeota, the global leader for audience data. This partnership gives advertisers and media buyers worldwide access to Skimlinks’ shopping data through Eyeota’s 70+ media buying platform partners, enabling them to use unique audience segments based on purchase intent signals. The partnership with […]

Eyeota→Skimlinks

Market dataData · Data partnershipGlobalTaboola10 years ago

Skimlinks and Lotame Unleash Enhanced Retail Intent Data Across the Wider Ad Tech Ecosystem

NEW YORK, NY – Lotame (www.lotame.com), the world’s leading independent cross-screen data management platform (DMP), today announced their selection as Skimlinks’ first DMP of record. Skimlinks provides digital publishers such as Hearst, Gawker Media and Daily Mail, among others, with a native content monetization solution. Skimlinks will leverage Lotame’s DMP to distribute its audience data […]

Skimlinks→Lotame

UpdateData · Data partnershipGlobalTaboola11 years ago