Taboola marked ten years serving advertising on select Microsoft properties and said it had deepened the relationship further.

Taboola acquires ad network Dianomi

Taboola has acquired Dianomi, a UK finance-focused ad network, bringing its 600-plus finance advertisers and publishers like Reuters and Bank of America onto Taboola's Realize platform.

Taboola→Dianomi

AcquisitionProgrammatic · AcquisitionGlobalDianomiTaboola3 weeks ago

Minecraft bans ads for outside products in-game

Advertisers can no longer place ads for other companies' products inside Minecraft's game world under the platform's new policy.

Microsoft→Minecraft→advertisers

RegulationApp · Rule changeGlobalMicrosoft Ads3 weeks ago

Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi

Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers. Terms of the deal include a cash component and potential earnout provisions tied to publisher revenue, valuing Dianomi at somewhere between 19 million pounds and 27 million pounds (roughly $25 million to […]

AcquisitionGlobalTaboolaDianomi3 weeks ago

Microsoft launches Curate to package curated data with ad supply

Microsoft Curate combines curators' proprietary data and premium ad inventory into one platform for programmatic buyers, with Copilot in Curate for reporting.

curators→Microsoft Curate→programmatic buyers

LaunchedProgrammatic · Inventory integrationGlobalMicrosoft Ads4 weeks ago

Taboola places content discovery ad units across Goal.com

Taboola's content discovery and audience-engagement widgets are now running on Goal.com, extending Taboola's advertiser network across one of the largest football sites.

Taboola→Goal.com

LaunchedWeb · Inventory integrationGlobalTaboola4 weeks ago

Microsoft Ads adds Ad Preview Hub to Performance Max

UpdateGlobalMicrosoft Ads2 months ago