Microsoft Ads adds Ad Preview Hub to Performance Max

Microsoft launches Curate to package curated data with ad supply

Microsoft Curate combines curators' proprietary data and premium ad inventory into one platform for programmatic buyers, with Copilot in Curate for reporting.

curators→Microsoft Curate→programmatic buyers

LaunchedProgrammatic · Ad spot integrationGlobalMicrosoft Ads2 months ago

Microsoft Ads expands LinkedIn targeting with job seniority filters

UpdateGlobalMicrosoft Ads4 months ago

Microsoft Ads expands custom columns to include all conversion metrics

UpdateGlobalMicrosoft Ads6 months ago

Microsoft shuts down its public Prebid Cache for video creatives

Publishers running Prebid.js or Prebid Server must now move to another cache, as Microsoft retires its public Prebid Cache for video creatives.

Microsoft→Prebid Cache→Publishers

RetiredProgrammatic · Auction infrastructureGlobalMicrosoft Ads6 months ago

Microsoft launches Copilot Checkout and Brand Agents for retailers

Shopify merchants and retailers including Urban Outfitters, Anthropologie, Ashley Furniture and Etsy sellers can now sell through Microsoft's Copilot Checkout and Brand Agents.

Urban Outfitters, Etsy→Microsoft Copilot

LaunchedAI assistants · Buying accessGlobalMicrosoft Ads10 months ago

Microsoft Ads rolls out website exclusion tools for Search, Audience ads

LaunchedGlobalMicrosoft Ads1 year ago