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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
6 events for AppLovin Ads
Open AppLovin AdsAppLovin opened its self-serve ad platform to all advertisers after eight months of referral-only access that began in October 2025.
AppLovin opens self-serve ads to any business, drops referral requirement
Any advertiser can now sign up for AppLovin Ads without a referral code, after AppLovin renamed its self-serve platform from Axon and opened it broadly.
AdvertisersAppLovin Ads
AppLovin sells its games business to become ad-only
Publishers and advertisers dealing with AppLovin will now interact with a company focused solely on advertising, after it sold its mobile games business to Tripledot Studios.
The MoPub platform, including network mediation, Advanced Bidding and Marketplace, sunset on March 31, 2022; AppLovin moved MoPub customers to AppLovin MAX.
MoPubAppLovin Ads
AppLovin announced its acquisition of mobile games company Machine Zone on 14 May 2020.
AppLovinMachine Zone
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