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Check which categories Google Shopping accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.
Examples of restricted healthcare content (non-exhaustive)**: clinical trial recruitment; HIV home tests; addiction services; prescription drug services
Google Ads restricts certain kinds of sexual content in ads and destinations, which will only show in limited scenarios based on user search queries, user age and local laws where the ad is being served. Ads must not target minors.
Some types of alcohol-related ads are allowed if they meet the policies below, don’t target minors, and target only countries that are explicitly allowed to show alcohol ads.
We require all our advertisers to follow local legal requirements when using our products, including any regulations on advertising to users under age 18, as well as all Google Ads policies.
Examples of dangerous content (non-exhaustive)**: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products
Examples of dangerous content (non-exhaustive)**: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products
Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper Google Ads certification. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors.
Some types of healthcare-related content can’t be advertised at all, while others can only be advertised in certain locations by advertisers who have applied and been approved to advertise those products or services using Google Ads.
Examples of restricted healthcare content (non-exhaustive)**: clinical trial recruitment; HIV home tests; addiction services; prescription drug services
Examples of dangerous content (non-exhaustive)**: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products
Examples of dangerous content (non-exhaustive)**: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products
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