Outbrain Direct Response

Content recommendation network for direct response

www.outbrain.comAug 26, 2026

Visit website

12 figures on this publisher, on traffic, authority, reach and markets.

How to place an ad

3 buying options, with the steps, what each takes and the minimum spend.

Self-serviceManaged serviceBy email

Ad spots

13 ad spots, with formats, rates and how each is bought.

App Install
App video ad · App
Carousel
Responsive display ad · Web
Clip
Responsive display ad · Web
High-Impact Display
Responsive display ad · Web
Native App Install
Responsive display ad · Web
Native Carousel
Responsive display ad · Web
Native Clip
Responsive display ad · Web
Outbrain display placement
Responsive display ad · Web
Outbrain recommendation widget
Recommendation widget placement · Web
Standard native ad in the feed
Native content recommendation · Web
Vertical Video
Responsive display ad · Web
Video Outstream
Responsive display ad · Web
Video Pre-Roll
Video pre-roll · Web

Sold by CPM · CPC. The rates are behind the lock.

In the news

Renamed

Jun 9, 2025

Outbrain Inc. completes its corporate rename to Teads Holding Co., trading on Nasdaq as TEAD.

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Acquisition

Feb 3, 2025

Outbrain completes its acquisition of Teads and begins operating under the Teads name.

Read Source

Channels

Ad spots are filed under the channel they run on, such as web, video, search or TV.

Web

App

Can I advertise this here?

Check which categories Outbrain Direct Response accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.

AdultProhibited

No promotion or sale of adult products

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AlcoholConditionalOnly in named regionsAge-verified audience onlyCreative rules

Content can promote the sale of alcohol only in countries that allow the sale and advertisement of alcohol.

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Binary options and CFDsProhibited

No Penny Stocks, or Binary Options

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Cannabis and CBDConditionalOnly in named regions

Promotion of hemp-based CBD (cannabidiol) products with little to no THC is acceptable in countries where CBD is legal

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Aimed at childrenProhibited

No content targeted to children under the age of 18

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Credit offersProhibited

No Payday Loans or Cash Advance Loans

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CryptoProhibited

Cryptocurrency is not allowed, with the exception of editorial content from premium publisher sites.

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DatingConditionalCreative rules

Content must not promote one-night stands, hook-ups, and sexual encounters

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Financial servicesConditionalAdvertiser verification

CFDs and Forex can be promoted by managed accounts only, and upon verification by the our team.

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Firearms and weaponsProhibited

Include the use or promotion of weaponry or explosives

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GamblingProhibited

Allowed in: India, United Kingdom, United States

Promotions of gambling, or of sites where gambling is facilitated, are generally prohibited.

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Get-rich-quick offersProhibited

No content that encourages high-risk investments or money-making schemes with the intention of profiting off user participation (i.e. "Get Rich Quick" Schemes)

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Political and issue adsConditionalRequired wordingLanding page rules

All political ads must contain clear disclosure(s) of who has paid for the ad and whether or not it was authorized by a candidate and/or organization on the landing page or during the video.

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Prescription drugsProhibited

Ads must not promote the sale or use of illegal, prescription, or recreational drugs.

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Recreational drugsProhibited

Ads must not promote the sale or use of illegal, prescription, or recreational drugs.

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Tobacco and vapingConditionalOnly in named regionsAdvertiser verification

Content can promote the sale of tobacco-related products only in countries that allow the sale and advertisement of tobacco. Such offers can be promoted by managed accounts only, and upon verification by our team.

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