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Outbrain Direct Response

Content recommendation network for direct response

www.outbrain.com

10 figures on this publisher, on traffic, authority, reach and markets.

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Best for

Lead generationAny industryHigh
App installsAny industryMedium

How to buy

2 buying options, with the steps, what each takes and the minimum spend.

Self-serviceManaged service

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In the news

Acquisition

Teads

Renamed

Jun 9, 2025

Outbrain Inc. completes its corporate rename to Teads Holding Co., trading on Nasdaq as TEAD.

Acquisition

Feb 3, 2025

Outbrain completes its acquisition of Teads and begins operating under the Teads name.

Channels

Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.

Web
App

Can I advertise this here?

Check which categories Outbrain Direct Response accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.

AdultProhibited

No promotion or sale of adult products

AlcoholConditionalOnly in named regionsAge-verified audience onlyCreative rules

Content can promote the sale of alcohol only in countries that allow the sale and advertisement of alcohol.

Binary options and CFDsProhibited

No Penny Stocks, or Binary Options

Cannabis and CBDConditionalOnly in named regions

Promotion of hemp-based CBD (cannabidiol) products with little to no THC is acceptable in countries where CBD is legal

Aimed at childrenProhibited

No content targeted to children under the age of 18

Credit offersProhibited

No Payday Loans or Cash Advance Loans

CryptoProhibited

Cryptocurrency is not allowed, with the exception of editorial content from premium publisher sites.

DatingConditionalCreative rules

Content must not promote one-night stands, hook-ups, and sexual encounters

Financial servicesConditionalAdvertiser verification

CFDs and Forex can be promoted by managed accounts only, and upon verification by the our team.

Firearms and weaponsProhibited

Include the use or promotion of weaponry or explosives

GamblingProhibited

Allowed in: India, United Kingdom, United States

Promotions of gambling, or of sites where gambling is facilitated, are generally prohibited.

Get-rich-quick offersProhibited

No content that encourages high-risk investments or money-making schemes with the intention of profiting off user participation (i.e. "Get Rich Quick" Schemes)

Political and issue adsConditionalRequired wordingLanding page rules

All political ads must contain clear disclosure(s) of who has paid for the ad and whether or not it was authorized by a candidate and/or organization on the landing page or during the video.

Prescription drugsProhibited

Ads must not promote the sale or use of illegal, prescription, or recreational drugs.

Recreational drugsProhibited

Ads must not promote the sale or use of illegal, prescription, or recreational drugs.

Tobacco and vapingConditionalOnly in named regionsAdvertiser verification

Content can promote the sale of tobacco-related products only in countries that allow the sale and advertisement of tobacco. Such offers can be promoted by managed accounts only, and upon verification by our team.

Categories

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