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Autotrader

US marketplace for new and used vehicles

www.autotrader.com

13 figures on this publisher, on traffic, authority, reach and markets.

Capabilities

How to place an ad

3 buying options, with the steps, what each takes and the minimum spend.

Through an ad exchangePrivate dealManaged service

Ad spots

17 ad spots, with formats, rates and how each is bought.

In the news

Update

Mar 20, 2026

Autotrader pulls up to Bake Off tent in 4Sales sponsorship deal

Campaign

May 15, 2019

Autotrader Selects 72andSunny as Agency Partner for Upcoming Campaign

All 3 stories about Autotrader

Channels

Ad spots are filed under the channel they run on, such as web, video, search or TV.

Web
Social
Commerce

Exchanges

The DSPs that reach this site, and who runs its ad sales.

Can I advertise this here?

Check which categories Autotrader accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.

Prescription drugsConditionalRequired wording
Political and issue adsConditionalRequired wording
All ad rules →

Categories

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