Walmart completed its acquisition of Vibe.co, a self-service streaming TV advertising platform, which will help Walmart Connect offer advertisers new ways to plan, buy and measure streaming TV advertising.
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
More like this
Walmart Connect And Magnite On The Convergence Of Retail Media, CTV And Programmatic | Cannes 2026
Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down with Mike Laband, Group SVP of Revenue at Magnite, and Khurrum Malik, VP, Business and Product Marketing at Walmart Connect, to talk about what it looks like […]
Walmart Connect feeds purchase data into Google DV360 for YouTube ads
Advertisers buying YouTube ads through Google's DV360 can now target using Walmart Connect's real purchase data.
Walmart ConnectGoogle DV360YouTube Ads
Walmart Connect opens retail media to Yahoo DSP and Magnite buyers
Advertisers can now buy Walmart Connect's retail media audiences through Yahoo DSP and Magnite, reaching them on CTV and other offsite media.
Walmart ConnectYahoo DSP, MagniteAdvertisers
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.
Walmart completes its $2.3 billion acquisition of VIZIO, adding VIZIO's SmartCast TV platform to its advertising business.
Walmart just closed its acquisition of popular television maker Vizio in an effort to boost its advertising business. The acquisition was initially reported back in February; however, it took a few months to complete due to the waiting period under federal regulations. The all-cash deal is valued at $2.3 billion. With this strategic move, Walmart […]
Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat and Roku
Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure social commerce on TikTok and Snap, CTV ads on Roku and live-shopping content with companies Firework and TalkShopLive. The Walmart ad business has had bursts of new partners since it settled on The Trade Desk […]
Walmart ConnectTikTok AdsSnapchat AdsRoku Advertising