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CVS Media Exchange

CVS Health's retail media network using ExtraCare loyalty data for pharmacy and health shopper ads

cvsmediaexchange.com

Industry news about this seller — acquisitions, mergers, renamed and retired products. Dated and sourced, and kept when superseded.

Launched

Jul 14, 2025

Beet.TV: CVS Media Exchange Teams with Reddit to Expand Reach, Tap into Health-Focused Communities

Source
Update

May 3, 2024

Digiday: CVS Media Exchange apuesta por resolver la brecha de medición para destacar en el panorama del retail media

Source
Update

May 2, 2024

Digiday: CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Source
Update

May 2, 2024

Modern Retail: CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Source

How to buy

2 buying options, with the steps, what each takes and the minimum spend.

Self-servicetools.how_to_buy.managed

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Ad spots

8 ad spots, with formats, rates and how each is bought.

  • Audio

    Audio streaming ad · Web

  • CMX Programmatic Self Service

    Responsive display ad · Web

  • Display

    Responsive display ad · Web

  • Heart Haus

    Responsive display ad · Web

  • In-Store

    Sponsored product listing · Commerce

  • Social

    Sponsored post · Social

  • Sponsored Product

    Sponsored product · Commerce

  • Video

    Video · Web

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Channels

Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.

Web
Social
Commerce

Restricted categories in United States

What the law in this seller's market says about the categories that need care. The seller's own policy can be stricter.

Prescription drugsConditionalRequired wording
Political and issue adsConditionalRequired wording
All ad rules →

Categories

Shopping

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