OpenAP
TV industry joint venture that standardizes advanced-audience buying across premium publishers
How to buy
Through an ad exchangeManaged service
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Ad spots
1 ad spot, with formats, rates and how each is bought.
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Channels
Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
CTV
OpenAP Audience Management
Similar to OpenAP
