TV industry joint venture that standardizes advanced-audience buying across premium publishers
Acquired by Discovery
3 figures on this publisher, on traffic, authority, reach and markets.
1 buying option, with the steps, what each takes and the minimum spend.
1 ad spot, with formats, rates and how each is bought.
CTV pre-roll · CTV
Apr 15, 2025
OpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video
Ad spots are filed under the channel they run on, such as web, video, search or TV.