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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
27 events for OpenAP
Open OpenAPOpenAP unveils Open Identity, a Converged ID Solution that Enables Consistency of Audience Identity in Streaming Video
New technology moves the industry beyond siloed identity to unlock interoperability at scale across publisher and buyside identity solutions, internet service providers (ISP) and third-party data sets Creates consistency and accuracy of audiences in streaming and cross-platform campaigns to make data-driven TV advertising more performant with ease of execution across premium video Acxiom, DeepSync, Experian, […]
OpenAP Receives Investment From Snowflake Ventures to Help Expand Data Clean Room for TV Advertisers
LOS ANGELES – OpenAP, the advanced advertising company for television, today said it had received an investment from the venture capital arm of data cloud company Snowflake. With the backing of Snowflake Ventures, OpenAP plans to speed up the development of OpenAP Data Hub, the company’s cross-platform and cross-publisher clean room solution. Financial terms of […]
Snowflake VenturesOpenAP
OpenAP Gets Investment From Advertising Outsider Snowflake
The data clean room category is like wet cement right now. And Snowflake is writing its name everywhere. On Monday, Snowflake announced an investment in OpenAP, an advertising identity data company co-owned by Comcast’s NBCUniversal, Fox, Paramount and Warner Bros. Discovery. Terms of the investment were not disclosed. “Snowflake is the first non-TV network investor […]
OpenAP Enables Programmatic with OpenID to Unify Linear, Digital and Programmatic Delivery Across Premium TV Publishers
-OpenID audience activation across all TV advertising buys and agency buying teams allows campaigns to be measured holistically and gives marketers true cross-platform insights on overall campaign effectiveness -Interoperability with FreeWheel, Magnite and Xandr’s Monetize SSP enables OpenID audiences to be used for targeting and measurement across the entire premium TV ecosystem OpenAP, the advanced […]
OpenAP Introduces new OpenAP Data Hub to Power the Future of Television Advertising with Snowflake
New cross-platform and cross-publisher clean room solution will be built on Snowflake’s Media Data Cloud OpenAP Data Hub will be developed in phases to provide publishers and advertisers access to rich cross-platform data for more effective planning, targeting and measurement of TV advertising campaigns OpenAP, the advanced advertising company bringing simplicity and scale to audience-based […]
SnowflakeOpenAP
OpenAP Unveils OpenID, a Unique Identifier that Powers Resolution of Linear and Digital Audiences into a Common Identity Framework for TV
OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of the OpenIDSM, a unique identifier that enables the resolution of both linear viewership and digital audiences into a common identity framework that will unlock cross-platform capabilities for advanced TV advertising. The news follows the recent launch […]
OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital
Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear and digital inventory – all for one single campaign. That is precisely the problem that the OpenAP consortium was created to help solve. OpenAP has technology to unify onboarding, campaign activation and measurement across its […]
OpenAP Launches SSP for TV; Australian Ad Spend Grows, Ending 26-Month Fall
In today’s ExchangeWire news digest: OpenAp launches an SSP to make automated TV ad buying a reality; the SMI reports that Australia’s ad spend has grown for the first time in over 2 years; and Amazon is ranked the favourite […]
OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace
New SSP provides access to premium array of national linear inventory, enabling buyers to build media plans using accurate and real-time marketplace data Interoperability of APIs adds workflow automation to planning and buying by connecting directly to buyside tools, delivering on the needs of advertisers for more control of cross-publisher optimization within existing workflows Omnicom […]
BuyersOpenAPTV networks
OpenAP Launches SSP To Show Inventory Availability In Linear TV
OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech product on Monday, a supply-side platform (SSP). SSPs are a mainstay of digital publisher technology, and now they’re coming into the TV world to help improve the antiquated linear TV ad buying process by adding […]
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
LOS ANGELES – Advertisers are seeking more flexibility in their marketing campaigns, including the ability to target audiences among multiple media platforms in a cost-effective manner. They also want more insights into how their advertising drives business outcomes like sales, especially with media budgets being squeezed in the pandemic economy. In this environment, audience targeting […]
OpenAP Expands Into Attribution With iSpot Partnership
OpenAP is enabling attribution within its advanced TV marketplace via an iSpot partnership. OpenAP is a consortium of TV networks – AMC Networks, Fox, NBCUniversal, ViacomCBS, The Weather Channel and Univision – that allow advertisers to buy standardized audiences across all of them. Now, buyers purchasing inventory in the OpenAP Market can do a single, […]
OpenAP Adds CBS To Grow Advanced TV Scale
One of the industry groups aiming to bring simplicity and scale to advanced TV ad buying just got a little bigger. OpenAP says it is adding ad inventory from CBS Television Network and CBS digital video properties to its offering that already included Fox, Viacom, NBC Universal and Univision. The move is a natural consequence […]
United StatesOpenAP Launches Platform That Buys Across NBCU, Viacom And Fox
OpenAP, the TV advertising and analytics joint venture between Viacom, Fox and NBCUniversal, released on Tuesday its first commercial product, called the OpenAP Market, a campaign planning and buying tool that works across the company’s three broadcast backers. The market product lets advertisers upload data and targeting paramaters, like a brand’s first-party CRM data or […]
Viacom, Fox and NBCUniversalOpenAPadvertisers
OpenAP Partners with dataxu to Power Digital Audience Creation in Next Phase of its Marketplace Rollout
dataxu’s OneView to Enable Cross-Device Audience Creation in OpenAP 2.0 OpenAP, the advanced advertising company backed by Viacom, Fox Corporation and NBCUniversal, announced it has selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns. The integration with dataxu’s OneView software will enable […]
dataxuOpenAP
NCC Media and OpenAP Announce Advanced TV Partnership
NCC to Support OpenAP’s Advanced Audience Segment Definitions, Enabling Advertisers to Seamlessly Extend Their OpenAP Segments Across the NCC TV Footprint NCC Media, the national TV advertising sales and data-driven technology company, along with OpenAP, the national consortium of select television publishers, announced a new partnership today to further standardize audience-based TV buying across a […]
OpenAPNCC Media
Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership with NCC Media
OpenAP, which seemed to be on shaky ground following WarnerMedia’s exit from the consortium in April, is expanding its reach once again via a new advanced TV partnership with NCC […]
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