WCVB Channel 5 is a Boston television station publishing news, weather and sports for Massachusetts, with a site offering breaking news, weather radar and traffic updates.
WCVB Channel 5 is a Boston television station covering news, weather and sports for Massachusetts, including segments such as StormTeam 5 Impact Weather and the Chronicle program. Its website publishes breaking local news, an hourly and daily weather forecast, live radar, traffic updates and sponsored content on topics such as grocery savings and fall guides.
The site names an Advertise with WCVB page and lists ad spots covering custom native advertising, digital advertising, display, over-the-top, social and TV advertising, alongside a format called Hearst Anyscreen, running across CTV, social, TV, video and web channels.
1 buying option, with the steps, what each takes and the minimum spend.
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6 ad spots, with formats, rates and how each is bought.
Responsive display ad · Web
Responsive display ad · Web
Responsive display ad · Web
CTV pre-roll · CTV
Sponsored post · Social
Video · Web
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Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.
What the law in this seller's market says about the categories that need care. The seller's own policy can be stricter.