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Firefly

Mobility out-of-home advertising on rideshare and taxi tops, wraps and digital screens across US and Canada

www.fireflyon.com

Industry news about this seller — acquisitions, mergers, renamed and retired products. Dated and sourced, and kept when superseded.

Launched

Apr 23, 2026

ExchangeWire: Firefly Expands Programmatic Capabilities Through Integration with VIOOH

Source
Launched

Apr 23, 2026

Mediashotz: Firefly expands programmatic capabilities through integration with VIOOH

Source
Launched

Apr 25, 2025

MarTech: Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

Source
Launched

Mar 14, 2023

MarTech Series: Firefly Launches Retargeting for Mobility-Based OOH

Source
Acquisition

Aug 24, 2020

TechCrunch: Rideshare and taxi ad startup Firefly acquires Strong Outdoor’s out-of-home ad business

Source
Launched

Jan 30, 2020

MarTech Series: Firefly Expands to Miami to Supercharge Super Bowl Advertising

Source
Launched

May 30, 2019

TechCrunch: Firefly raises $30M to bring more ads to Ubers, Lyfts and taxis

Source
Update

Dec 6, 2018

MarTech: Firefly adds mobile device-like targeting to ads on car rooftops

Source
Launched

Dec 6, 2018

Adweek: How Firefly Is Trying to Make Its Drivers’ Car Roofs Into Advertising Real Estate

Source

How to buy

1 buying option, with the steps, what each takes and the minimum spend.

tools.how_to_buy.managed

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Ad spots

5 ad spots, with formats, rates and how each is bought.

  • 3D Anamorphic Creatives

    Billboard ad · Out-of-home

  • Car Wraps

    Billboard ad · Out-of-home

  • Digital Tops

    Billboard ad · Out-of-home

  • Glow Wraps

    Billboard ad · Out-of-home

  • Static Tops

    Billboard ad · Out-of-home

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Channels

Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.

Out-of-home

Restricted categories in United States

What the law in this seller's market says about the categories that need care. The seller's own policy can be stricter.

Prescription drugsConditionalRequired wording
Political and issue adsConditionalRequired wording
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