News

Firefly's moving-OOH inventory becomes programmatically buyable via VIOOH

Advertisers can now buy Firefly's moving out-of-home inventory programmatically through VIOOH and major DSPs.

Advertisers→VIOOH→Firefly

LaunchedOut-of-home · Inventory integrationGlobalFirefly6 months ago

Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model.

LaunchedGlobalFirefly1 year ago

Firefly Launches Retargeting for Mobility-Based OOH

Bridges gap between offline and online brand messaging Firefly, the nation’s fastest-growing mobility-based media company, announced the release of its OOH retargeting capabilities by partnering with Connected Media Ad-Tech vendor, Blue Bite. OOH retargeting enables Firefly to remessage the mobile devices of users that have been exposed to OOH executions (Digital Tops, Wraps, Experientials) to […]

LaunchedGlobalFirefly4 years ago

Firefly Expands to Miami to Supercharge Super Bowl Advertising

Firefly, an Uber competitor in the taxi and rideshare vehicle management market, announced the expansion of its operations to Miami, Florida, a quickly-growing top media market. With screens rolling out this month, the company enables brands to supercharge advertising around the locally-hosted Super Bowl, the nation’s most-watched sports event of the year. Additionally, the company […]

LaunchedGlobalFirefly7 years ago

Firefly Recruits Former Google and Clear Channel Execs to Spearhead Measurement and Analytics for Fastest-Growing Media Platform in US

The Additions of Dr. Taylan Yildiz and Michael Steinberg Put Firefly in a Unique Position to Deliver on Accurate Measurement in Out-Of-Home Firefly, the company leveraging taxi and transportation network vehicles to build a smart city media network, announced it is expanding its measurement and analytics team with two new hires: Dr. Taylan Yildiz, who […]

UpdateUnited StatesFirefly7 years ago

Firefly raises $30M to bring more ads to Ubers, Lyfts and taxis

Firefly, a startup that allows ride-hail drivers to make money from advertising, has raised $30 million in Series A funding. The company is about to launch in New York City, where it’s also acquiring the digital operations of advertising company Strong Outdoor. Co-founder and CEO Kaan Gunay said this will allow Firefly to start working […]

LaunchedGlobalFirefly7 years ago

How Firefly Is Trying to Make Its Drivers’ Car Roofs Into Advertising Real Estate

Its ad platform is debuting in San Francisco and Los Angeles Dec. 6.

UpdateGlobalFirefly8 years ago

Firefly adds mobile device-like targeting to ads on car rooftops

The San Francisco-based startup is delivering ads designed for drivers’ specific paths, with a granularity down to a city block.

UpdateGlobalFirefly8 years ago