News

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

LaunchedGlobalLinkedInMicrosoft MonetizeAmazon Ads5 months ago

LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.

LaunchedGlobalLinkedIn5 months ago

LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

Advertisers→The Trade Desk→Microsoft Monetize→LinkedIn

LaunchedCTV · Inventory integrationGlobalLinkedInThe Trade DeskMicrosoft Monetize7 months ago

5 LinkedIn ad tactics for B2B marketers

Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026.

UpdateGlobalLinkedIn7 months ago

LinkedIn courts creators — and advertisers — with new performance metrics

Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions.

UpdateGlobalLinkedIn1 year ago

LinkedIn Courts Influencers With Video Ad Bucks; Google Brings Search Ads To Search Bots

Lights, Camera, LinkedIn LinkedIn is loving video. To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows creators to place video ads within posts, whereas it previously only supported ads in publisher posts, Ad Age reports. BrandLink is LinkedIn’s first ad […]

LaunchedGlobalLinkedInGoogle Ads1 year ago

LinkedIn Launches Its Own Conversion API

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.

Advertisers→LinkedIn conversion API→LinkedIn

LaunchedSocial · Measurement integrationGlobalLinkedIn2 years ago

What the LinkedIn debate over a HockeyStack report says about B2B marketing

There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’

UpdateGlobalLinkedIn2 years ago

LinkedIn Accelerate, an AI-built campaign type, moved to public beta for all advertisers globally. In a study of 29 A/B tests it drove a 42% lower cost per action than Classic campaigns.

LaunchedGlobalLinkedIn2 years ago

LinkedIn launched CTV Ads, LinkedIn Premiere with NBCUniversal and Live Event Ads at its B2Believe customer event in New York.

LinkedIn→NBCUniversal

LaunchedCTV · Distribution dealGlobalLinkedInNBCUniversalNBC Universal3 years ago

LinkedIn adds video calling to its app

LinkedIn is making it easier for users to connect via the app and recently added native video. The option is part of its messaging functionality in the app and allows users to chat to one another via video calling without having to use a third-party app. LinkedIn said it paid particular attention to building a video conferencing tool that was specifically made for its members, could be scalable and be expanded upon. “By adding video conferencing as a part of the messaging experience, members can connect virtually while maintaining the context of their existing conversation. Now, members can ea

LaunchedGlobalLinkedIn5 years ago