LinkedIn launched CTV Ads, LinkedIn Premiere with NBCUniversal and Live Event Ads at its B2Believe customer event in New York.

OMNICOM MEDIA AND NBCUNIVERSAL LAUNCH DYNAMIC CONTEXTUAL ADVERTISING SOLUTION TO REDEFINE CREATIVE PERFORMANCE IN CTV

NBCUniversal→Omnicom Media

LaunchedCTV · Inventory integrationGlobalOmnicom MediaNBCUniversal3 months ago

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPs→Microsoft Monetize→LinkedIn→CTV

LaunchedCTV · First-party dataGlobalMicrosoft MonetizeLinkedIn5 months ago

NBCUniversal Peacocked Its Ad Performance Prowess On Its Upfront Stage

NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it’s tapping into modern marketing hot topics, such as sports and AI, to drive ad performance.

UpdateGlobalNBCUniversalNBC Universal5 months ago

LinkedIn and Amazon Ads open a new CTV path for B2B marketers

B2B marketers can now reach connected TV audiences through Amazon Ads via LinkedIn's targeting data.

B2B marketers→LinkedIn→Amazon Ads

UpdateCTV · Buying accessGlobalAmazon AdsLinkedIn5 months ago

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

LaunchedGlobalLinkedInMicrosoft MonetizeAmazon Ads5 months ago

LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.

LaunchedGlobalLinkedIn5 months ago