LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

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LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.

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LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

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5 LinkedIn ad tactics for B2B marketers

Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026.

LinkedIn courts creators — and advertisers — with new performance metrics

Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions.

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LinkedIn Courts Influencers With Video Ad Bucks; Google Brings Search Ads To Search Bots

Lights, Camera, LinkedIn LinkedIn is loving video. To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool. BrandLink now allows creators to place video ads within posts, whereas it previously only supported ads in publisher posts, Ad Age reports. BrandLink is LinkedIn’s first ad […]

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LinkedIn Launches Its Own Conversion API

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window.

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