5 LinkedIn ad tactics for B2B marketers

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPs→Microsoft Monetize→LinkedIn→CTV

LaunchedCTV · First-party dataGlobalMicrosoft MonetizeLinkedIn5 months ago

LinkedIn and Amazon Ads open a new CTV path for B2B marketers

B2B marketers can now reach connected TV audiences through Amazon Ads via LinkedIn's targeting data.

B2B marketers→LinkedIn→Amazon Ads

UpdateCTV · Buying accessGlobalAmazon AdsLinkedIn5 months ago

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

LaunchedGlobalLinkedInMicrosoft MonetizeAmazon Ads5 months ago

LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.

LaunchedGlobalLinkedIn5 months ago

LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

Advertisers→The Trade Desk→Microsoft Monetize→LinkedIn

LaunchedCTV · Inventory integrationGlobalLinkedInThe Trade DeskMicrosoft Monetize7 months ago

Innovid adds support for LinkedIn Connected TV ads

Marketers using Innovid can now manage and report on LinkedIn Connected TV ad campaigns within the same platform used for LinkedIn's social ads.

LinkedIn→Innovid

LaunchedCTV · Inventory integrationGlobalInnovidLinkedIn1 year ago