GumGum Unveils Mindset Agent, with The Trade Desk as Launch Partners

Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.

Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]

LoopMe brings Brand Lift measurement into The Trade Desk

LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.

LoopMe→The Trade Desk

GumGum's Mindset Agent launches with The Trade Desk as first partner

GumGum launched Mindset Agent, an AI tool turning campaign briefs into audience segments that brands and agencies can activate, with The Trade Desk the first DSP to support it.

GumGum→The Trade Desk

GumGum launches Mindset Agent with The Trade Desk

Samsung Ads opens TV home-screen inventory to programmatic buying

Advertisers can now buy Samsung's TV home-screen ad inventory programmatically through The Trade Desk or Google DV360, powered by Magnite's SpringServe, from Q3 2026.

Samsung Ads→Magnite→The Trade Desk, Google DV360

MINT Square gives UK indie agencies access to The Trade Desk's programmatic stack

Independent agencies in AMI can now buy through The Trade Desk's programmatic ecosystem via MINT Square.

AMI agencies→MINT Square→The Trade Desk

UpdateProgrammatic · Buying accessUnited KingdomMINT SquareThe Trade Desk4 months ago