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Criteo

SSP · DSP

The Global Commerce Intelligence Platform

Profile

TierMid-market (1,000+)
SpecialtyRetail media · Performance · Full stack (SSP and DSP)
OwnsIts own DSP · Its own SSP · Its own data
Unique dataPurchase data
Identity solutionsRampID (LiveRamp) · ID5 · Own ID graph
Third-party verificationDoubleVerify
MeasurementAdvanced: attribution and lift
AIAI bidding · Predictive audiences
StrengthsStrong identity options · AI bidding
Check before you signNot MRC-accredited
Same publishers asGoogle Ad Manager · Magnite · PubMatic

Access

How you get inSigned contract
Minimum spendNot published

Running campaigns

Campaign controlsBudget · Bid strategy · All channels in one account · Optimisation
Creative and traffickingDynamic creative
Audience dataFirst-party audiences
Deals and supplyPrivate marketplace
Support and reportingSupport · Documentation and training · Reporting API · Real-time reporting

What you buy

FormatsVideo

Reach

publishers6,370
Direct share74%
Confirmed by the exchange231 / 4,740

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.4%
Median publisher rank#137,730
Supply score64 / 100 · #65 of 1,175

Best for

Online salesConsumer electronicsMedium
Online salesTravelMedium

How to buy

How to open an account here, what it takes and the minimum spend.

Checking your access…

In the news

Buying access

Mirakl Ads, Dentsu

Sales representation

Tyroo

Launched

Sep 17, 2026

Criteo partners with Tyroo to expand into Southeast Asia

Launched

Sep 16, 2026

Criteo signed a reseller partnership with Tyroo Technologies, which will promote its performance media products to advertisers in Thailand, Malaysia and the Philippines.

All 32 stories about Criteo