News

Criteo signed a reseller partnership with Tyroo Technologies, which will promote its performance media products to advertisers in Thailand, Malaysia and the Philippines.

LaunchedSingaporeCriteo3 weeks ago

Criteo's ChatGPT Ads integration opened in 31 European markets, and by the September update covered 43 EMEA countries and 51 worldwide. Criteo was ChatGPT Ads' first ad-technology partner.

LaunchedGlobalCriteo1 month ago

Loblaw Advance names Criteo its direct sales agent for email ads

Loblaw Advance made Criteo its direct sales agent in Canada, letting advertisers buy email display ads in the Shoppers Drug Mart, PC Optimum and PC Express newsletters through Criteo.

Criteo→Loblaw Advance

LaunchedCommerce · Sales representationCanadaCriteo2 months ago

Criteo completed the transfer of its legal domicile from France to Luxembourg, ended its American Depositary Share programme and moved to ordinary shares trading on Nasdaq under CRTO. The board then approved a further move of domicile to the United States.

Policy changeFranceCriteo2 months ago

Massmart Accelerates Retail Media Offering in South Africa with Criteo

Massmart→Criteo

UpdateCommerce · Inventory integrationSouth AfricaCriteo3 months ago

Vista and Quinti bid to take over ad-tech firm Criteo

Vista and Quinti are pursuing a takeover bid for ad-tech company Criteo, whose platform advertisers and publishers use for programmatic campaigns.

Vista, Quinti→Criteo

LaunchedProgrammatic · AcquisitionGlobalCriteoNetflix Ads3 months ago

Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech

Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.

AcquisitionGlobalCriteo3 months ago

Criteo Faces Tough Headwinds Until Agentic AI Ad Revenue Materializes

Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year. The amount spent by advertisers on Criteo was up, and exceeded $1 billion for the first time in Q1 (generally the lowest ebb of the year for advertising overall). But […]

UpdateGlobalCriteo5 months ago

Criteo Expands GO with Full Self-Service Access to Its AI-Powered Performance Platform

LaunchedGlobalCriteo6 months ago

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo is bringing itself into more direct competition with Amazon and Google.

UpdateGlobalCriteo6 months ago

Criteo becomes first ad tech partner in ChatGPT Ads pilot

Advertisers can now buy ChatGPT ad placements through Criteo, the first ad tech partner in OpenAI's US pilot for ChatGPT's free and Go tiers.

Advertisers→Criteo→ChatGPT Ads

UpdateAI assistants · Buying accessUnited StatesCriteoChatGPT Ads7 months ago

Criteo Joins ChatGPT’s Ad Pilot; Google Patents Gen AI Landing Pages

Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI.

UpdateGlobalCriteoGoogle Ads7 months ago

Criteo Joins OpenAI Advertising Pilot in ChatGPT

Criteo→OpenAI→ChatGPT

UpdateAI assistants · Buying accessUnited StatesCriteo7 months ago

How Criteo is turning LLMs into its next big advertising channel

Through experiments with LLMs, the outfit wants to position its commerce media footprint to help power product discovery in the AI-era.

UpdateGlobalCriteo10 months ago

Criteo And The Programmatic Plug-In Problem

AI agents have infiltrated retail media. At least, that’s how it felt to big Wall Street advertising and tech investors, who brought a sense of existential dread to Criteo’s quarterly earnings call on Wednesday. The concern among investors is that the open web is doomed – stick a fork in it; the thing is done […]

UpdateGlobalCriteo11 months ago

Criteo and DoorDash Sign Multi-Year Partnership to Expand Retail Media Access

Criteo→DoorDash→Retail media advertisers

UpdateCommerce · Inventory integrationGlobalCriteo1 year ago

WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV

Criteo→WPP Media→CTV advertisers

LaunchedCTV · Data partnershipGlobalCriteo1 year ago

Criteo Debuts Auction-Based Display Ads to Help Clients Unlock More Value in Retail Media

LaunchedGlobalCriteo1 year ago

Criteo and Dentsu Announce Global Commerce Media Partnership

Criteo→Dentsu

UpdateAgencies · Buying accessGlobalCriteoDentsu1 year ago

Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’

As its commerce media business accounts for 40% of revenue, Criteo’s Q4 revenue-slide marks the scale of challenge under Michael Komasinski.

RetiredGlobalCriteo2 years ago