Vista and Quinti bid to take over ad-tech firm Criteo
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Vista and Quinti are pursuing a takeover bid for ad-tech company Criteo, whose platform advertisers and publishers use for programmatic campaigns.
Vista, QuintiCriteo
“In today’s Digest, we look at Vista and Quinti making a takeover bid for Criteo, LiveRamp launching its first brand campaign following its Publicis deal, and Outvertising searching for a new CEO after Chris Dunne steps down.”Source
Criteo signed a reseller partnership with Tyroo Technologies, which will promote its performance media products to advertisers in Thailand, Malaysia and the Philippines.
Criteo's ChatGPT Ads integration opened in 31 European markets, and by the September update covered 43 EMEA countries and 51 worldwide. Criteo was ChatGPT Ads' first ad-technology partner.
Loblaw Advance names Criteo its direct sales agent for email ads
Loblaw Advance made Criteo its direct sales agent in Canada, letting advertisers buy email display ads in the Shoppers Drug Mart, PC Optimum and PC Express newsletters through Criteo.
CriteoLoblaw Advance
Criteo completed the transfer of its legal domicile from France to Luxembourg, ended its American Depositary Share programme and moved to ordinary shares trading on Nasdaq under CRTO. The board then approved a further move of domicile to the United States.