ChatGPT Ads gains IAS brand safety measurement in closed pilot

Rockerbox adds ChatGPT touchpoint; DV cites Weight Watchers CPA 15.3% below benchmark

Rockerbox users can now treat ChatGPT as a touchpoint, and DoubleVerify reports a Weight Watchers CPA 15.3% below benchmark; a suitability pilot with OpenAI is in development.

DoubleVerify→OpenAI→ChatGPT Ads

UpdateMeasurement · Measurement integrationGlobalChatGPT Ads4 days ago

Equativ becomes advertising partner for ChatGPT Ads

Brands can work with Equativ as an advertising partner for ChatGPT Ads.

Brands→Equativ→ChatGPT Ads

UpdateAI assistants · Buying accessGlobalChatGPT Ads6 days ago

ChatGPT Ads adds bulk product campaigns and deeper reporting

Advertisers on ChatGPT Ads can run bulk product campaigns and get deeper reporting.

Advertisers→OpenAI→ChatGPT Ads

UpdateAI assistants · Buying accessGlobalChatGPT Ads2 weeks ago

ChatGPT Ads reach more than 60 markets

Advertising in ChatGPT is now available in more than 60 markets after launching in the US and expanding to Europe.

Advertisers→OpenAI→ChatGPT Ads

UpdateAI assistants · Inventory integrationGlobalChatGPT Ads2 weeks ago

ChatGPT introduces conversational ads and a Shopify integration

Shopify→ChatGPT Ads

LaunchedAI assistants · CRM integrationGlobalChatGPT Ads3 weeks ago

ChatGPT Ads adds Sponsored Agents and HubSpot and Shopify integrations

OpenAI adds paid business chats with brands, improved ads management, and HubSpot and Shopify integrations for CRM and e-commerce context.

HubSpot and Shopify→ChatGPT Ads

UpdateAI assistants · CRM integrationGlobalChatGPT Ads3 weeks ago