Goalhanger brings ad sales in house, IAB Europe pushes CTV measurement standards
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VideoWeek's week in review covers Goalhanger moving ad sales in house, Google facing $3.2 billion in publisher lawsuits, and IAB Europe pushing CTV measurement standards.
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“In this week’s Week in Review: Goalhanger takes full control .fusion-button.button-1 {border-radius:4px;} Read More”Source
Goalhanger brings advertising sales in-house from January 2027
Agencies and brands will deal directly with Goalhanger, the London podcast company co-founded by Gary Lineker, rather than through an outside sales house.
AgenciesGoalhanger
Audiohook acquires podcast monitoring platform Podscan
Audiohook Corporation acquired Podscan, an AI-powered podcast monitoring and data platform.
AdvertisersAudiohookPodscan
Crooked Media adds three shows to political podcast ad network
Adam Mockler, The Argument and Weekly Skews join Crooked Media's political podcast and digital ad sales network.
AdvertisersCrooked Mediapolitical podcasts
Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+
HP TV+Magnite
UK Lords propose gambling ad ban, Channel 4 sales to represent Channel 5
VideoWeek's week in review covers a UK Lords proposal to ban gambling ads and Channel 4 sales set to represent Channel 5.
AdvertisersChannel 4 salesChannel 5