News

OpenAI introduces visual ads to ChatGPT

Apple blocks alternative IDs in iOS 27

Apple→The Trade Desk

RestrictionWeb · Rule changeGlobalThe Trade Desk1 week ago

Particular Audience launches Trade Media solution to bring trade marketing into the digital age

Yext Signs Definitive Agreement to Acquire Flamel.ai, Extending Its Agentic Marketing Platform Into Local Paid Media

Flamel.ai→Yext

Mediaocean Announces Prisma Direct Integration with Warner Bros. Discovery Advertising to Accelerate Premium Advertising Transactions

Mediaocean Prisma→Warner Bros. Discovery Advertising

Jamloop Launches Verified Supply™ to Bring Greater Transparency and Accountability to CTV Advertising

CommerceIQ Brings AI-Powered Retail Media Management to Chewy Ads

Chewy Ads→CommerceIQ

Zefr and Reddit Partner to Give Advertisers Deeper Insights and More Precise Suitability Controls

Zefr→Reddit

UpdateSocial · Measurement integrationGlobalReddit1 week ago

KNOREX Ltd. Pursues Strategic Carve-Out of AscendX Publisher Monetization Business with External Growth Capital

Market dataGlobalKnorex1 week ago

Starling Launches New CTV Platform Built for the Next Era of Television Advertising

Meta brings agentic ad campaign optimization to Muse

Sovrn Partners With Multilocal to Expand Curated Deals Powered by Commerce Signals

Sovrn→Multilocal

UpdateProgrammatic · Inventory integrationGlobalSovrn1 week ago

Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media

Koddi→Teads

UpdateCommerce · Inventory integrationGlobalTeadsKoddi1 week ago

Guideline Launches New Audience Analytics Data Platform, WRAP Cloud

GOOD TRAFFIC Kicks Off Australian Operations, Bringing Rideshare Advertising Down Under

LaunchedAustralia2 weeks ago

AdPlayer.Pro Powers Video Advertising on DOOH Screens at Scale

Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV

CTV publishers→Viant

Customer movement, brand momentum: how Uber Advertising aims to shake up the marketing mix

UpdateGlobalUber Advertising2 weeks ago

Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

HP TV+→Magnite

UpdateCTV · Sales representationGlobalMagnite2 weeks ago

VIOOH & Arla Foods Reveal How Programmatic DOOH Drove Real-World Performance Across Outdoor Campaigns

TikTok Partners with BBB National Programs to Strengthen Trust in Digital Advertising

Horizon Commerce and Pacvue Expand Strategic Partnership to Connect Retail Media Planning, Activation and Measurement

Pacvue→Horizon Commerce

Later Adds YouTube Creator Partnership Integration, Backing Creator Decisions With Provable ROI

YouTube→Later

VIOOH & Arla Foods Reveal How Programmatic DOOH Drove Real-World Performance Across Outdoor Campaigns

Today (23rd September, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How Arla Foods Delivered Performance […]

CampaignGlobalVIOOH2 weeks ago

Infillion acquires location-data company Foursquare

Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.

Infillion→Foursquare

AcquisitionData · AcquisitionGlobalInfillionFoursquare2 weeks ago

Meta sperrt Werbung für Virginia-Woolf-Theaterstück wegen Feminismus

Wavemaker, Zenith, Starcom top India media rankings across $838 mn media spend: Report

AdRoll Reports 45% Drop in Prospecting CPMs Ahead of the Holiday Advertising Season

AdRoll, an AI-powered multichannel advertising platform, today released the Q3 2026 edition of its State of Digital Advertising Report, revealing that display prospecting cost per mille (CPM) fell 45% year over year from July 1 through Sept. 8. Display retargeting CPMs declined 29.1% over the same period, potentially giving holiday marketers a lower-cost window to […]

Market dataGlobalAdRoll2 weeks ago

In a completely normal, non-controversial move, Meta bans Virginia Woolf ad over feminism

FranceTV Publicité fait de l’attention le moteur de la performance vidéo

The Chase acquires fellow Manchester agency, Squad

The Chase has acquired strategic brand consultancy, Squad, bringing Squad’s clients and team under the Chase name, with a combined leadership team to take the expanded business forward. In parallel, the Chase has fully acquired Oscar- and BAFTA-nominated production agency, The Chase Films, previously a joint venture with Mark Gill and Alex Roberts. The Chase expands […]

Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns

In-flight surveys track four brand metrics for buyers on a boutique publisher network in Europe and LATAM. How does the offer compare with LoopMe and Upwave?

UpdateGlobalRefinery893 weeks ago

Google faces €403m fine over location tracking flagged in 2018

Court Unseals Google Ad Tech Remedies Decision

In today’s Digest, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an under perform rating, and Ozone launching Arc to enter performance marketing.

Refinery89 advertisers gain brand lift benchmarks from 60,000+ campaigns

AnyMind Group launches AnyCreator Stream for creators and live streamers in India

LaunchedIndiaAnyMind Group3 weeks ago

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCN→PubMatic→programmatic deals

UpdateProgrammatic · Auction infrastructureGlobalBCNPubMatic3 weeks ago

IAB Tech Lab Introduces AAMP 3.0 to Standardize the RFP-to-Buy Process for Agentic Advertising

Topsort Expands Commerce Media Beyond Owned Surfaces With Universal Ads

Simpli.fi Scales Localized Advertising for Multi-Location Brands with New Simpli.Hub Portal

LaunchedGlobalsimpli.fi3 weeks ago

Expedia Group Advertising and Redion Announce the First Travel Protection Partnership in Landmark Collaboration

Redion→Expedia Group Advertising

UpdateCommerce · Distribution dealGlobalExpedia3 weeks ago

EA mobile game ad banned by ASA for failing to make in-game purchases clear

TripleLift and Multilocal Partner to Put Creative into the Curation Equation

Multilocal→TripleLift

UpdateProgrammatic · Data partnershipGlobalTripleLift3 weeks ago

PulsePoint Launches DTC Explorer, Giving Health Marketers Self-Service Control Over Real-Time Bespoke Audience Creation

LaunchedGlobalPulsePoint3 weeks ago

Dr. Oetker, Zalando und Storck machen große Vermarkter froh

UpdateGlobalZalando3 weeks ago

Index Exchange adds On Device brand-lift measurement

On Device's brand-lift measurement is now available through Index Exchange's marketplaces, giving buyers independent lift studies on Index inventory.

On Device→Index Exchange

LaunchedMeasurement · Measurement integrationGlobalIndex Exchange3 weeks ago

HubSpot integrates its CRM with ChatGPT Ads

HubSpot's CRM now connects to ChatGPT Ads through a partnership with OpenAI, letting marketers manage ChatGPT ad campaigns from HubSpot.

HubSpot→OpenAI→ChatGPT Ads

LaunchedAI assistants · CRM integrationGlobalChatGPT Ads3 weeks ago

Guideline Launches Signal, a Capital Markets Intelligence Platform Built on $200 Billion in Annual Ad Spend Data

Mediatransports and Unlimitail link ad exposure to in-store sales

French transit-ad network Mediatransports and retail-media firm Unlimitail plan to link outdoor ad exposure to in-store sales, giving advertisers a way to measure OOH campaign impact on purchases.

Mediatransports→Unlimitail→in-store sales

UpdateOut-of-home · Measurement integrationGlobalUnlimitailMédiatransports3 weeks ago

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

RegulationWeb · Rule changeUnited KingdomGoogle AdsTikTok Ads3 weeks ago