Corporate history
Companies that became part of simpli.fi through acquisitions and mergers, from the reports that confirmed them.
- Acquired BidtellectFebruary 2023Source
Profile
TierSpecialist
SpecialtyCTV · Audio · DOOH · Native · In-app · Retail media · Location · B2B · Performance
OwnsOwn DSP · Own data
Unique dataLocation data · Purchase data
Identity solutionsOwn ID graph
Best forStore visits
MeasurementAdvanced: attribution and lift
Check before you signManaged service only
Access
AccessSigned contract
Minimum spendNot published
Running campaigns
TrackingAttribution model
Audience dataFirst-party audiences
What you buy
FormatsVideo · Native · In-app · CTV · Audio · DOOH
Reach
publishers2
Direct share0%
Confirmed by the exchange0 / 0
Publisher countries
India2
India2South Asia
Quality
Ad-heavy sites reached2.5%
Median publisher rank#51,291
Ad spot score0 / 100 · #1,117 of 1,179
Best for
Store visitsAny industryHigh
Lead generationB2B technologyMedium
Online salesRetail & e-commerceMedium
Store visitsRetail & e-commerceMedium
Store visitsFood & drinkMedium
How to place an ad
How to open an account here, what it takes and the minimum spend.
In the news
Launched
Sep 21, 2026
Simpli.fi Scales Localized Advertising for Multi-Location Brands with New Simpli.Hub Portal
As a DSP: exchanges simpli.fi buys from
1 exchange
Publishers simpli.fi can sell
Which publishers this platform can sell, largest first.
