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PubMatic

SSP

AI-Powered Ad Tech for Measurable Performance

Profile

TierEnterprise (10,000+ publishers)
SpecialtyCTV
OwnsOwn SSP
MeasurementClean room or log-level data
AIAgentic buying · Generative AI setup
FeesMedium: fee policy stated
StrengthsLog-level data · Self-serve account
Same publishers asGoogle Ad Manager · Magnite · Microsoft Monetize

Running campaigns

Audience dataFirst-party audiences
Deals and supplyPrivate marketplace · Programmatic guaranteed · Preferred deal · Curated deal
Support and reportingLog-level data

What you buy

FormatsVideo · CTV
Deal typesCurated

Reach

publishers26,755
Direct share80%
Confirmed by the exchange747 / 21,296

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.1%
Median publisher rank#180,386
Exclusive ad spots1 (0%)
Ad spot score68 / 100 · #22 of 1,179

How to place an ad

How to open an account here, what it takes and the minimum spend.

In the news

Launched

Sep 10, 2026

PubMatic lets partners bring decisioning models into its auction

Launched

Aug 5, 2026

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

All 31 stories about PubMatic

As an SSP: DSPs that buy through PubMatic

7 DSPs

Exchanges selling the same publishers as PubMatic

8 exchanges

Publishers PubMatic can sell

Which publishers this platform can sell, largest first.