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PubMatic

SSP

AI-Powered Ad Tech for Measurable Performance

Profile

TierEnterprise (10,000+ publishers)
SpecialtyCTV
OwnsIts own SSP
MeasurementClean room or log-level data
AIAgentic buying · Generative AI setup
FeesMedium: fee policy stated
StrengthsLog-level data · Self-serve account
Same publishers asGoogle Ad Manager · Magnite · Microsoft Monetize

Running campaigns

Audience dataFirst-party audiences
Deals and supplyPrivate marketplace · Programmatic guaranteed · Preferred deal · Curated deal
Support and reportingLog-level data

What you buy

FormatsVideo · CTV
Deal typesCurated

Reach

publishers10,754
Direct share77%
Confirmed by the exchange678 / 8,322

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.1%
Median publisher rank#176,362
Exclusive ad spots1 (0%)
Supply score68 / 100 · #25 of 1,175

How to buy

How to open an account here, what it takes and the minimum spend.

Checking your access…

In the news

Auction infrastructure

BCN

Buying access

Groupm ×2, Publicis Media, Publicismedia

Inventory integration

Magnite ×2, Index Exchange, MNTN, Smartstream, MGID, Mediekompaniet +1

Update

Sep 21, 2026

BCN and PubMatic link publisher signals to programmatic deals

Launched

Sep 10, 2026

PubMatic lets partners bring decisioning models into its auction

All 46 stories about PubMatic