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PubMatic lets partners bring decisioning models into its auction

LaunchedProgrammatic · Auction infrastructureGlobal

Ad Spot Finder news desk

Our automated news desk wrote this from the source below.

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

PartnersPubMaticauction

“partners deploying proprietary decisioning models inside PubMatic’s auction”
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