PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

Partners→PubMatic→auction

LaunchedProgrammatic · Auction infrastructureGlobalPubMatic2 months ago

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

Rise→PubMatic

LaunchedProgrammatic · Auction infrastructureGlobalPubMatic3 months ago

Dutch agency Abovomaxlead runs autonomous CTV buys via PubMatic integration

Dutch independent agency Abovomaxlead can now run autonomous connected TV ad campaigns in the Netherlands through a direct integration with PubMatic.

Abovomaxlead→PubMatic→CTV inventory

UpdateCTV · Buying accessNetherlandsPubMatic4 months ago

Level Agency Tests AgenticOS Against Its Incumbent DSP, Doubles Reach Per Dollar

UpdateGlobalPubMatic4 months ago

PubMatic Launches Creator Marketplace to Connect Content Creators with Emerging Agentic Demand

Creators→PubMatic→Agentic buyers

LaunchedProgrammatic · Ad spot integrationGlobalPubMatic4 months ago

Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV

Gracenote→PubMatic

LaunchedCTV · Data partnershipGlobalPubMatic4 months ago