Level Agency Tests AgenticOS Against Its Incumbent DSP, Doubles Reach Per Dollar
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
“In a controlled, simultaneous comparison, PubMatic’s AgenticOS outperformed the incumbent DSP on every meaningful metric – and expanded Level Agency’s spend on the open internet Level Agency, a performance-driven digital marketing agency, in partnership with PubMatic, the leading AI-powered ad tech company delivering digital advertising”Source
PubMatic lets partners bring decisioning models into its auction
PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.
PartnersPubMaticauction
Dutch agency Abovomaxlead runs autonomous CTV buys via PubMatic integration
Dutch independent agency Abovomaxlead can now run autonomous connected TV ad campaigns in the Netherlands through a direct integration with PubMatic.
AbovomaxleadPubMaticCTV inventory
PubMatic Launches Creator Marketplace to Connect Content Creators with Emerging Agentic Demand
CreatorsPubMaticAgentic buyers
Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV
GracenotePubMatic
PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefónica, Achieving 18% Lower CPM Vs Target
TelefónicaHavasPubMatic