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OpenX

SSP

Programmatic Advertising

Corporate history

Companies that became part of OpenX through acquisitions and mergers, from the reports that confirmed them.

Profile

TierEnterprise (10,000+ publishers)
SpecialtyCTV
OwnsIts own SSP · Its own data
Identity solutionsOwn ID graph
AIAI bidding
StrengthsAI bidding · Self-serve account
Same publishers asMagnite · PubMatic · Google Ad Manager

Running campaigns

Support and reportingSupport

What you buy

FormatsVideo · CTV
Deal typesCurated

Reach

publishers10,069
Direct share72%
Confirmed by the exchange336 / 7,257

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.2%
Median publisher rank#182,707
Supply score65 / 100 · #47 of 1,175

How to buy

How to open an account here, what it takes and the minimum spend.

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In the news

Acquisition

Pubnation

Auction infrastructure

Mediavine, Purch

Data partnership

LiveIntent

Launched

Jun 24, 2026

OpenX Launches AI-Powered Media Decisioning Suite, OpenX IQ

Update

Jun 16, 2026

Chalice AI and OpenX Bring AI-Powered Curation to High-Quality Video

All 31 stories about OpenX