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Walmart says the Vizio and Vibe.co acquisitions have created thousands of non-retail advertisers for its TV advertising.
AdvertisersWalmartVizioCTV
“The acquisitions of Vizio and Vibe.co have created “thousands” of non-retail advertisers.”Source
LG Ad Solutions and Best Buy Ads connect LG TV inventory to retail media
Best Buy Ads can now be used with LG Ad Solutions' TV inventory, joining retail media with CTV.
Best Buy AdsLG Ad SolutionsLG TV inventory
Samy acquires US influencer agency Get Engaged
Bridgepoint-backed social agency SAMY acquired Get Engaged to strengthen its US expansion in social and influencer marketing.
BrandsSAMYGet Engagedcreators
pubX raises 5 million dollars and acquires Compliant
pubX raised a $5 million Series A led by Chicago Ventures and acquired Compliant to build advertising where buyer and seller agents transact directly.
Buyer agentspubXseller agents
Yext Signs Definitive Agreement to Acquire Flamel.ai, Extending Its Agentic Marketing Platform Into Local Paid Media
Flamel.aiYext
Publicis and Netflix Ads bring creators into campaigns in Brazil
BR Media will be responsible for integrating influencers into campaign creation on Netflix's ad platform in Brazil.
PublicisNetflix Adscreators