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AppLovin opens self-serve ads to any business, drops referral requirement
Any advertiser can now sign up for AppLovin Ads without a referral code, after AppLovin renamed its self-serve platform from Axon and opened it broadly.
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AppLovin opened its self-serve ad platform to all advertisers after eight months of referral-only access that began in October 2025.
AppLovin sells its games business to become ad-only
Publishers and advertisers dealing with AppLovin will now interact with a company focused solely on advertising, after it sold its mobile games business to Tripledot Studios.
AppLovin Completes Acquisition of Wurl to Extend Reach into Connected TV Market
AppLovin Corporation , a leading marketing platform, announced it has completed the acquisition of Wurl, a world leader in powering streaming TV, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software platform capabilities into the Connected TV (CTV) market. “We are excited to complete the acquisition of Wurl and provide advertisers […]
The MoPub platform, including network mediation, Advanced Bidding and Marketplace, sunset on March 31, 2022; AppLovin moved MoPub customers to AppLovin MAX.
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AppLovin to Acquire Wurl to Extend Reach Into Connected TV Market
AppLovin Corporation, a leading marketing platform, announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market. The transaction is valued at approximately $430 million and is subject to customary closing conditions. Marketing Technology News: AppLovin Partners with HUMAN to Assure In-App Traffic Quality at Scale […]