Corporate history
Companies that became part of AppLovin Ads through acquisitions and mergers, from the reports that confirmed them.
- AppLovin acquired WurlApril 2022Source
- AppLovin acquired AppLovin AdsJanuary 2022Source
11 figures on this publisher, on traffic, authority, reach and markets.
How to buy
1 buying option, with the steps, what each takes and the minimum spend.
Self-service
Ad spots
4 ad spots, with formats, rates and how each is bought.
- AppLovin Ads (AXON Ads Manager)
Responsive display ad · App
- AppLovin banner
Banner ad · App
- AppLovin interstitial
In-app interstitial · App
- AppLovin rewarded video
Rewarded video · App
Sold by CPI · CPA · CPL. The rates are behind the lock.
In the news
Renamed
Jun 22, 2026
AppLovin opens self-serve ads to any business, drops referral requirement
Channels
Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.
App
Categories
Similar to AppLovin Ads
