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Attekmi upgraded its adapter for the FreeWheel DSP to support keyword-based targeting, letting publishers using Attekmi prioritise incoming request values over default settings.
“Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Keyword Support for the FreeWheel DSP Adapter to enable the system to prioritise values from incoming requests and use UI-configured inputs as a fallback when data is missing. When enabled, […]”來源
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Attekmi Expands its Programmatic Offering with Private Marketplace Deals
Attekmi, an ad tech provider offering monetisation solutions, has recently introduced Private Marketplace Deals. PMP Deals are private “contracts” between the supply and demand sides, where traffic is sold according to predetermined conditions: bidfloor, ad formats, traffic types, etc. Being currently […]
FreeWheel adds show-level reporting for streaming ad buyers
Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.
streaming ad sellersFreeWheelprogrammatic buyers
Attekmi Introduces SSP VAST Handling & Validation
Attekmi, an ad tech solutions provider, has recently introduced SSP VAST handling and validation. The company added to their solutions a new VAST Extensions section for VAST SSP endpoints with configurable video and audio ad parameters. The upgrade includes support […]
FranceTV Publicité, FreeWheel expand monetisation solutions partnership
FreeWheel, a Comcast company and global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s public broadcaster, have announced the extension of their longstanding partnership. Monetising growth opportunities FranceTV Publicité will leverage FreeWheel’s advertising technology, which delivers solutions for the complex and fragmented streaming landscape. The FreeWheel platform helps […]
FranceTV Publicité & FreeWheel Expand Partnership
FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s largest public broadcaster, have announced the extension of their longstanding partnership. As part of […]
FranceTV Publicité extends its ad-tech partnership with FreeWheel
Publisher France Televisions keeps its streaming ad inventory sold by FranceTV Publicité using FreeWheel's advertising technology, under an extended partnership.