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FreeWheel

Ad System

Streaming video inventory marketplace for buyers

Now called FreeWheel Buyer Cloud

January 2021Source

Corporate history

Companies that became part of FreeWheel through acquisitions and mergers, from the reports that confirmed them.

Profile

TierMid-market (1,000+)
SpecialtyCTV · DOOH
Identity solutionsUID2
StrengthsSelf-serve account
Same publishers asMagnite · Microsoft Monetize · Google Ad Manager

Access

How you get inApplication
Minimum spendNot published

Running campaigns

Audience dataFirst-party audiences
Deals and supplyCurated deal

What you buy

FormatsVideo · CTV · DOOH
Deal typesCurated

Reach

publishers8,202
Direct share37%
Confirmed by the exchange83 / 3,018

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached3.0%
Median publisher rank#140,647
Exclusive ad spots1 (0%)
Supply score51 / 100 · #354 of 1,175

How to buy

How to open an account here, what it takes and the minimum spend.

In the news

Launched

Jul 28, 2026

FreeWheel adds show-level reporting for streaming ad buyers

Update

Jun 2, 2026

FreeWheel and Outernet London bring CTV-style ads to giant out-of-home screens

All 27 stories about FreeWheel

As an SSP: DSPs that buy through FreeWheel

1 DSP

Exchanges selling the same publishers as FreeWheel

8 exchanges

Publishers FreeWheel can sell

Which publishers this platform can sell, largest first.