News

FreeWheel adds show-level reporting for streaming ad buyers

Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.

streaming ad sellers→FreeWheel→programmatic buyers

LaunchedCTV · Measurement integrationGlobalFreeWheel2 months ago

FreeWheel and Outernet London bring CTV-style ads to giant out-of-home screens

Advertisers can now buy Outernet London's giant screens as CTV-style out-of-home inventory through FreeWheel's ad platform.

Outernet→FreeWheel→Advertisers

UpdateOut-of-home · Inventory integrationUnited KingdomFreeWheel4 months ago

FreeWheel Launches New Partner Portal

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (28th April, 2026) announced the launch of Partner Portal, a centralised hub that enables partners to create, test, and scale solutions for premium publishers. Partner Portal accelerates innovation […]

LaunchedGlobalFreeWheel5 months ago

FreeWheel launches AI agent infrastructure, pilots with PMG

Agency PMG is piloting FreeWheel's new AI agent infrastructure and Model Context Protocol server to buy premium video ads.

PMG→FreeWheel

LaunchedAI assistants · Buying accessGlobalFreeWheelPMG (Kentucky)7 months ago

FreeWheel Launches AI Agent Infrastructure to Transform How Premium Video Advertising Is Bought and Sold, Pilots with PMG

FreeWheel→PMG

LaunchedCTV · Buying accessGlobalFreeWheel7 months ago

FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience

FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study. The new research reveals that viewers across Europe have bought into streaming TV, with many […]

UpdateGlobalFreeWheel7 months ago

Lionsgate Partners Exclusively with FreeWheel to Give Ad Buyers Direct Access to Its Premium FAST Inventory

Lionsgate→FreeWheel SSP→Media buyers

UpdateCTV · Inventory integrationGlobalFreeWheel10 months ago

FreeWheel Expands Premium CTV Marketplace Through Enhanced Partnerships

Fubo→FreeWheel

UpdateCTV · Inventory integrationGlobalFreeWheelfubo1 year ago

FreeWheel Introduces New Tools to Simplify Streaming Advertising for Brands and Publishers

UpdateGlobalFreeWheel1 year ago

Roku and FreeWheel Announce New Programmatic Partnership

Roku→FreeWheel

UpdateCTV · Inventory integrationGlobalFreeWheel2 years ago

FreeWheel Launches First of its Kind Contextual Marketplace, Informed by Research from the FreeWheel Viewer Experience Lab’s New Report, which Found Viewers are 2X More Engaged When Ads are Relevant

LaunchedGlobalFreeWheel2 years ago

Adlook & FreeWheel Team Up to Enhance Marketers’ Access to Premium Supply

UpdateGlobalFreeWheel2 years ago

DSPolitical and Beeswax Announce First-to-Market Partnership to Revolutionize Voter Targeting Through Advanced CTV Technology

DSPolitical’s first-party identifiers will be matched to the FreeWheel Identity Network’s industry leading graphs to achieve greater scale and optimal reach ahead of the presidential election. DSPolitical, a leading digital advertising and technology company for Democratic and progressive candidates and public affairs initiatives, today announced a first of its kind partnership leveraging Beeswax, FreeWheel’s demand-side […]

DSPolitical→FreeWheel→Beeswax

LaunchedData · Data partnershipGlobalFreeWheelDSPoliticalBeeswax2 years ago

Industry Preview: Beeswax Founder Ari Paparo Forecasts 2021’s Ad Tech Exits

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Ad tech veteran Ari Paparo’s Twitter account is a must-follow for thousands in ad tech. But the weight behind his words […]

UpdateGlobalFreeWheel6 years ago

Beeswax Named a Visionary in the 2020 Gartner Magic Quadrant for Ad Tech

Beeswax has been named a Visionary by Gartner in its 2020 Magic Quadrant for Ad Tech report, published on 21 September 2020. Gartner’s report evaluated ad tech companies on their completeness of vision and ability to execute, across a wide […]

UpdateGlobalFreeWheel6 years ago

DoubleVerify & Beeswax Partner to Maximize Digital Media Quality & Effectiveness for Advertisers

Beeswax Bidder-as-a-Service customers can now leverage DV pre-bid solutions to authenticate media quality & performance across campaigns DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Beeswax, the Bidder-as-a-Service (BaaS) platform. Beeswax customers can now authenticate the quality and performance of their campaigns using DoubleVerify’s pre-bid solutions across […]

DoubleVerify→Beeswax→advertisers

LaunchedMeasurement · Measurement integrationGlobalFreeWheelBeeswax6 years ago

Beeswax Releases Snowflake Cloud Partnership To Take On Ads Data Hub

The demand-side platform Beeswax launched a data warehouse product Monday that company CEO Ari Paparo described as analogous to Google’s Ads Data Hub (ADH). The Beeswax version is called Antenna and it’s built on the cloud technology company Snowflake, a warehousing and analytics service that is itself built on cloud platforms like Amazon Web Services […]

Snowflake→Beeswax→advertisers

LaunchedData · Data partnershipGlobalFreeWheel6 years ago

Beeswax Acquires MediaGamma; Buzzfeed to Leave German Market

In today’s ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering; Buzzfeed puts its German offices up for sale; and FreeWheel gets set to release its unified programmatic platform. Beeswax acquires MediaGamma […]

AcquisitionGlobalFreeWheelBuzzFeed6 years ago

Beeswax Buys MediaGamma to Shore Up Programmatic Offering

Beeswax buys AI-specialist MediaGamma to further international expansion plus broaden its services as ad tech braces itself for an overhaul.

Beeswax→MediaGamma

AcquisitionProgrammatic · AcquisitionGlobalFreeWheel6 years ago

Beeswax expands ‘Bidder as service’ ad platform with new EMEA team

Ad tech firm Beeswax is expanding in Europe with the appointment of four new team members to help more businesses across EMEA improve their branding and performance on programmatic video, native and display advertising.

LaunchedGlobalFreeWheel7 years ago

Beeswax Announces “Bid Models” to Power Programmatic In-Housing

Latest Product Signals Next Step in Making “Bring Your Own Algorithm” a Reality for Programmatic Media Buyers of All Sizes and Sophistications Beeswax, the industry’s first extensible programmatic buying platform, announced the release of “Beeswax Bid Models”, a powerful new optimization tool that enables media buyers to deploy custom multivariate bidding algorithms with minimal technical […]

LaunchedGlobalFreeWheel7 years ago

Beeswax Introduces ‘Bid Models’ to Power In-House Programmatic Strategies

It’s the company’s way of bringing walled garden algorithm outside of the walled gardens.

LaunchedGlobalFreeWheel7 years ago

Beeswax Becomes the First Programmatic Buying Solution to Integrate with Operative

Unique Integration Between Beeswax’s Bidder-As-A-Service Technology and Operative’s Publisher-Facing Order Management System Breaks Barriers Between Traditional and Digital Media Channels, Allowing for Simplified Workflows and More Efficient Execution Beeswax, the industry’s only custom programmatic buying platform, announced a robust integration with Operative, an advertising management platform used by leading publishers around the world. Beeswax’s explosive […]

Beeswax→Operative

LaunchedProgrammatic · Inventory integrationGlobalFreeWheel8 years ago

Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising

The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last year.

UpdateGlobalFreeWheel8 years ago

How Beeswax Brought Transparency To Legendary Entertainment’s Programmatic Strategy

Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a lineup that includes “The Dark Knight,” “The Hangover” trilogy and “Jurassic World.” While these releases seem incredibly different, they all have something in common: hundreds of millions in marketing dollars, often spent within a six-week […]

UpdateGlobalFreeWheel9 years ago

Beeswax raises $11M for customizable adtech

Beeswax, a startup founded by a trio of former Google ad executives, has raised $11 million in Series A funding. The company offers what it calls a bidder-as-a-service — a set of customizable technologies that allows customers to participate in real-time bidding for ad inventory. Beeswax’s offerings include access to inventory, bidding algorithms and analytics, […]

LaunchedGlobalFreeWheelBeeswax10 years ago

Beeswax Brings Its Bidder Solution Out Of Beta As Ad Nets Look To Reclaim Lost Ground

There are a lot of bidder tools in the market, so when Beeswax came out of beta last Thursday with a solution it calls “bidder-as-a-service” – with Foursquare as its flagship client – its focus was on customizability and price. “With Beeswax we can write our own algorithm for bidding,” said Peter Krasniqi, Foursquare’s VP […]

LaunchedGlobalFreeWheel10 years ago