FreeWheel Launches New Partner Portal

FreeWheel adds show-level reporting for streaming ad buyers

Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.

streaming ad sellers→FreeWheel→programmatic buyers

LaunchedCTV · Measurement integrationGlobalFreeWheel3 months ago

FreeWheel and Outernet London bring CTV-style ads to giant out-of-home screens

Advertisers can now buy Outernet London's giant screens as CTV-style out-of-home inventory through FreeWheel's ad platform.

Outernet→FreeWheel→Advertisers

UpdateOut-of-home · Ad spot integrationUnited KingdomFreeWheel5 months ago

FreeWheel launches AI agent infrastructure, pilots with PMG

Agency PMG is piloting FreeWheel's new AI agent infrastructure and Model Context Protocol server to buy premium video ads.

PMG→FreeWheel

LaunchedAI assistants · Buying accessGlobalFreeWheel8 months ago

FreeWheel Launches AI Agent Infrastructure to Transform How Premium Video Advertising Is Bought and Sold, Pilots with PMG

FreeWheel→PMG

LaunchedCTV · Buying accessGlobalFreeWheel8 months ago

FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience

FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study. The new research reveals that viewers across Europe have bought into streaming TV, with many […]

UpdateGlobalFreeWheel8 months ago

Lionsgate Partners Exclusively with FreeWheel to Give Ad Buyers Direct Access to Its Premium FAST Inventory

Lionsgate→FreeWheel SSP→Media buyers

UpdateCTV · Ad spot integrationGlobalFreeWheel10 months ago