Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google Ads→Prebid

Google adds agentic commerce checkout to YouTube ads

Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.

advertisers→YouTube Ads→Universal Commerce Protocol

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

Aveeno buys TikTok's new out-of-phone ad format via Displayce

Skincare brand Aveeno ran a weather-triggered outdoor campaign combining Displayce's DOOH platform with TikTok's new out-of-phone ad format, the first UK skincare brand to buy it.

Aveeno→Displayce→TikTok Ads

Displayce & TikTok Launch a Global First: Weather-Triggered OOP Campaign for Aveeno®

Aveeno®, TikTok, and Displayce have launched a pioneering media campaign for Aveeno® Face Moisturiser SPF 50, making Aveeno® the first skincare and beauty brand in the UK to activate TikTok’s innovative out-of-phone format. The campaign marks a significant milestone in digital […]

Google Ads adds first-party data and geo-experiment tooling

Google Ads' Data Manager now connects advertisers' first-party data, adds a Data Strength Uplift metric, and rolls out Meridian GeoX for geo experiments.

advertiser data→Google Ads Data Manager→Meridian GeoX