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YouTube Ads

Video ads on the world's largest video platform

www.youtube.com/ads

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

YouTube Ads is the advertising platform for YouTube, the video streaming and sharing service. It reaches viewers across YouTube's web and social channels and is used by advertisers to run video and display campaigns around entertainment content.

Campaign formats include Video campaigns and Demand Gen campaigns bought through auction, along with Masthead placements and YouTube Select for premium content alignment. Programmatic Guaranteed instant deals allow reserved buying, and campaigns can be targeted by content category, audience interest, or specific channel.

Creative for Video campaigns can run as skippable or non-skippable formats depending on the objective chosen. YouTube's ads.txt file lists 1 authorized ad system, sold directly.

如何購買

2 種購買選項,含步驟、須具備條件與最低消費。

自助服務tools.how_to_buy.managed

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廣告版位

8 個廣告版位,含格式、價格及各自的購買方式。

  • Bumper ads

    Responsive display ad · 網頁

  • In-feed video ads

    Responsive display ad · 網頁

  • Non-skippable in-stream ads

    Responsive display ad · 網頁

  • Skippable in-stream ads

    Responsive display ad · 網頁

  • YouTube masthead

    Homepage takeover · 網頁

  • YouTube Programmatic Guaranteed instant deals

    Responsive display ad · 網頁

  • YouTube Select

    Responsive display ad · 網頁

  • YouTube Shorts ads

    Responsive display ad · 網頁

Sold by CPV · CPC · 天 · CPM. The rates are behind the lock.

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通路

每個廣告版位依投放位置歸類——網頁、影片、搜尋、電視——讓你清楚自己買的是什麼。

網頁

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