Spotify Ads

Spotify Advertising is the advertising arm of Spotify, the music and podcast streaming service, offering formats built for audio, video and podcast listening across the App, Audio, Video and Web channels. It positions itself around delivering ads at moments when listeners are engaged with music or podcasts they have chosen.

Named ad formats include Audio Everywhere and Video Takeover, both sold per impression by auction; Sponsored Playlist, sold per day on a guaranteed basis; plus Carousel Ads, Leaderboard Display, Custom Podcast Sponsorships, the Spotify Ad Exchange and the Spotify Audience Network. A Spotify Advertising manager is used to plan and measure campaigns across these formats.