News

Spotify Partner Program expands to 35 new markets

Spotify's Partner Program expanded to more than 35 new markets, letting eligible creators earn from Premium video revenue, free-tier ad revenue, and embedded sponsorships they sell themselves.

Spotify→creators→embedded sponsorships

LaunchedSocial · Distribution dealGlobalSpotify AdsCreators3 weeks ago

Spotify adds split testing and machine-learning automated bidding to Spotify Ads Manager, and starts testing Carousel Ads, a swipeable format of up to six cards in the Now Playing view.

LaunchedGlobalSpotify Ads6 months ago

Advertisers using Amazon DSP can buy Spotify's audio and video inventory for the first time, and Yahoo DSP gets a direct integration with the Spotify Ad Exchange.

LaunchedGlobalSpotify AdsAmazon AdsYahoo DSP1 year ago

Spotify Gen AI Ads launch in Spotify Ads Manager for advertisers in the US and Canada, writing scripts and voiceovers for audio ads at no additional cost; the UK is next.

LaunchedGlobalSpotify Ads2 years ago

Spotify launches the Spotify Ad Exchange (SAX), selling its logged-in audience by real-time auction for the first time. At launch it is buyable through The Trade Desk and Google Display & Video 360, with Magnite, Adform and Yahoo DSP to follow.

Spotify→Google Ads→The Trade Desk→Yahoo DSP→Adform

LaunchedProgrammatic · Buying accessGlobalSpotify AdsGoogle AdsThe Trade DeskYahoo DSPMagniteAdform2 years ago

Spotify Ad Studio, the self-serve ad platform, is rebranded as Spotify Ads Manager.

RenamedGlobalSpotify Ads2 years ago

«Spotify Ads Manager»: todas las novedades publicitarias que introduce la plataforma

LaunchedGlobalSpotify Ads2 years ago

Spotify acquires Podsights and Chartable, two podcast ad-measurement companies whose tracking pixels let advertisers measure podcast campaigns.

Spotify Ads→Podsights and Chartable

AcquisitionMeasurement · AcquisitionGlobalSpotify AdsSpotify Ad Analytics (Podsights)5 years ago

Spotify announced the Spotify Audience Network on 22 February 2021, an audio advertising marketplace spanning its own originals, Megaphone and Anchor podcasts and ad-supported music, open to advertisers of all sizes.

Megaphone→Spotify Ads

LaunchedPodcasts · Inventory integrationGlobalSpotify AdsMegaphone6 years ago