Advertisers using Amazon DSP can buy Spotify's audio and video inventory for the first time, and Yahoo DSP gets a direct integration with the Spotify Ad Exchange.
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Spotify Partner Program expands to 35 new markets
Spotify's Partner Program expanded to more than 35 new markets, letting eligible creators earn from Premium video revenue, free-tier ad revenue, and embedded sponsorships they sell themselves.
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Spotify adds split testing and machine-learning automated bidding to Spotify Ads Manager, and starts testing Carousel Ads, a swipeable format of up to six cards in the Now Playing view.
Spotify Gen AI Ads launch in Spotify Ads Manager for advertisers in the US and Canada, writing scripts and voiceovers for audio ads at no additional cost; the UK is next.
Spotify launches the Spotify Ad Exchange (SAX), selling its logged-in audience by real-time auction for the first time. At launch it is buyable through The Trade Desk and Google Display & Video 360, with Magnite, Adform and Yahoo DSP to follow.
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Spotify Ad Studio, the self-serve ad platform, is rebranded as Spotify Ads Manager.