Grubhub tests in-app measurement of its ChatGPT Ads via AppsFlyer
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Grubhub and 40 other brands are getting visibility into installs, purchases and subscriptions from their ChatGPT ads through mobile measurement partner AppsFlyer.
GrubhubChatGPT AdsAppsFlyer
“Brands are getting visibility into installs, in-app purchases, and subscriptions on their ChatGPT ads via AppsFlyer”來源
媒體與平台
HubSpot integrates its CRM with ChatGPT Ads
HubSpot's CRM now connects to ChatGPT Ads through a partnership with OpenAI, letting marketers manage ChatGPT ad campaigns from HubSpot.
HubSpotOpenAIChatGPT Ads
ChatGPT Ads Aren't Paid Search – 5 Questions To Answer Before You Shift Budget via @sejournal, @brookeosmundson
Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already perform.
Amazon Ads extends campaigns to ChatGPT
Amazon Ads is bringing its advertisers into ChatGPT, extending existing ad campaigns into the AI chatbot.
Amazon AdsChatGPT