Meet The Netflix Ads Suite, Introduced By Ads VP Nicolle Pangis
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Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian response” from viewers, AdExchanger Executive Editor Sarah Sluis said during a fireside chat with Netflix’s new VP of Advertising Nicolle Pangis. […]
“Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix refers to as members. Just hearing that “ta-dum” sound can elicit a “Pavlovian response” from viewers, AdExchanger Executive Editor Sarah Sluis said during a fireside chat with Netflix’s new VP of Advertising Nicolle Pangis. […]”來源
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